Cybertooth™ Book Launch (CBL)
"Tyger, Tyger Burning Bright"
Executive Summary:
This web site provides bookstores, publishers and authors with a service that brings readers from all over the world to our site in order to interact with the author and to experience the drama and excitement of a new book. There will be three service "plans" from which publishers/authors can choose: 1. The Basic Plan. 2. The Moderate Plan. 3. The Deluxe Plan. Each of these plans will be explained in detail below. This virtual book launch will also provide sponsors with a way to reach readers and other interested visitors with their products (ads can be purchased for inclusion on the site permanently and for individual book launch topics). In addition, these launches will be recorded and archived for future viewing by visitors to the site. The book launch will allow participants to purchase both print-on-demand titles of the book being featured as well as e-book versions that can be instantly downloaded. E-book versions can be featured as a "freebie" to those who purchase the print copy and/or other "extras" can be given away to participants (bookmarks, e-book reader give-away, free book raffles, etc.).
The Plans:
Technical
This site will be presented similar to what CCC Confer (cccconfer.org) has on its site. However, the interface will be tailored for the book reading public. Participants and Presenters will be able to login and establish both online and VoIP connections. Application sharing and RSS/iPod feeds will be made available. Flash players, Powerpoint players and multimedia players will be required. Special arrangements will be made for Deluxe Plan Presentations and the Long-Pen technology. The interface will be user friendly and feature the theme of the Cybertooth™.
Cooperative Marketing
Sponsors will be able to purchase banners on the site and will be featured in many blogs and multimedia ads. Sponsors will also provide products to publishers/authors to be raffled off at book launch events. If sponsor revenue becomes substantial, then the cost to publishers/authors will be offset to a reduced amount.
Advertising
The Cybertooth Tyger™ Book Launch will be advertised through major bookstores (chains and independent) as well as to publishers and authors. In addition, ads will be placed in writing and authoring magazines, such as Writer’s Digest and Ingram Advance. Also, blogs, newsgroups, YouTube™ and other more unconventional advertising will also be done to attract interest to the site.
Contracted publishers/authors will also be responsible for their own ads to drive traffic to our site for their particular event/launch. CTBL cannot guarantee large numbers in attendance. The support of publishers/authors is crucial. However, since each book launch is recorded, the presentation movie will be made available for viewing after the real time event, and publishers/authors will also be able to use this broadcast for other promotions and to stream on their own web site.
Benefits
In addition to the obvious travel and publishing costs and savings, publishers and authors will also benefit from the synergy provided by having a virtual book launch that brings readers and the books they love together, in real time, with multimedia and RSS feeds/podcasts featured throughout the content. The following features are not available in a conventional bookstore launch:
Interested Parties
All parties interested in becoming investing sponsors or who want to provide goods and/or services, should contact me at:
Jim Musgrave, Owner
Contemporary Instructional Concepts (CiC)
6784 Caminito del Greco
San Diego, CA 92120-2219
619-286-8936
publisher@contempinstruct.com